⟢ Industry
Websites for outdoor advertising.
Vetta designs and builds websites for outdoor advertising companies in Egypt — media owners whose product is a list of locations. We're a software company based in Cairo, and we build the systems behind the site as well: inventory, availability and contracts.
What an outdoor advertising website has to do
Put the inventory on the site
A media owner sells locations. The list of sites is not a page on the website — it is the product, and it should read like a catalogue rather than a portfolio.
Give every site its specification
Dimensions, faces, illumination, the road it faces and the direction of traffic. A media buyer is comparing your site against another one on a spreadsheet.
Say where it is
Buyers think geographically — a corridor, a district, a route to an airport. Locations have to be findable the way a campaign is planned.
Show the format working
A trivision turns through three faces; a static photograph cannot show that. The site should demonstrate the format, which is the thing being sold.
Take an availability enquiry
Campaigns are booked by date. An enquiry that names the sites and the period is worth more than a contact form and a phone call.
Work in Arabic and English
Local advertisers and international agencies plan the same campaign in different languages.
Beyond the website
We also build the operations side for media owners: a site inventory with an availability calendar, bookings and contracts, occupancy and revenue per site — so a salesperson can answer "is it free in March?" without opening a spreadsheet.
Questions
Does Vetta build websites for outdoor advertising companies in Egypt?
Yes. Vetta designed and built the website for Three Angles, an outdoor advertising agency in Egypt.
Can the website list billboard locations?
Yes. The Three Angles site carries a Sites page listing the locations, in Arabic and English, and shows trivision billboards turning through their three faces.
Can Vetta build the booking and availability system too?
Yes. We build site inventory, availability calendars, bookings and contracts, and occupancy and revenue reporting for media owners.
Do the pages work in Arabic as well as English?
Yes. Every page is built in both languages and both directions.
Services for this work
- Website design and developmentMarketing sites, storefronts and interactive 3D, in English and Arabic, with booking and quote flows built in.
- ERP systemsSales, stock, finance and operations in one system, so the team works from the same numbers the owner reads.
- Brand identity designNaming, logos, visual identity and voice, designed to work in products and on the web.
Contact
Let's talk. No pitch.
Thirty minutes. We'll listen, ask the right questions, and tell you honestly whether we're the right company for what you're building.