⟢ Immersive 3D Website

Nexus

One Partner, One Roof.

Vetta designed and built the website for Nexus, an outdoor and digital advertising agency in Egypt.

The Nexus website — Immersive 3D Website — NexusLive

The brief

Nexus sells both sides of advertising in Egypt: billboards, unipoles, bridge banners and digital LED screens on the road, and social and online campaigns on the phone. Most agencies do one or the other, so the pitch is that one partner handles both.

A brochure site would list those as two services. The site had to let a visitor feel the two halves as one campaign: the board they pass on the highway and the post they scroll a moment later.

What we built

An immersive 3D world for one of Egypt's leading outdoor and digital agencies. Visitors drive a photoreal highway lined with Nexus's real billboards, scroll a live social feed on a phone in hand, and explore the work, in English and Arabic. It comes with a custom dashboard so Nexus can run the site themselves.

The Roof
The site opens on a rooftop above the city, with the Nexus mascot and the line "One partner. One roof." Scrolling looks out over the streets the billboards stand on.
The Street
A drive down a photoreal highway lined with Nexus's real billboards, so a client sees the outdoor inventory the way a driver does.
The Feed
A live social feed on a phone in hand: the digital half of the offer, shown where it actually runs.
A company site alongside
A conventional company site at /company/ for visitors who want the facts without the drive.
An admin dashboard
A custom dashboard, built for Nexus as a gift, so their team can update the site themselves.
Arabic and English
Both languages and both directions, across the 3D world and the company site.